Reveal full customer journeys
Imagine if you could view full customer journeys and how channels and campaigns worked together to drive users down the funnel?
Attribution allows you to see each and every touchpoint, including conversions like live chat. Understand the role live chat plays and see how it influences purchase decisions.
How live chat tracking with Ruler works
Step 1
Track website visitors and touchpoints
Anonymous people visit your website. Ruler allows you to track each visitor across multiple sessions along with marketing variables such as source, channel, campaign and keyword.
Step 2
Match leads to their marketing data
When a user converts into a lead by phone, form or live chat, Ruler will match this new lead to their previous marketing interactions.
Step 3
Close the loop
When your lead converts, Ruler will ingest the revenue data in the CRM and send it to your preferred marketing analytics tools. It will be attributed to the marketing channels and campaigns that influenced the sale.
In Ruler, you can switch between attribution models to find one that works best for you.
Track live chat, track leads, track revenue
Ruler bridges the data gap for companies using live chat to drive website users down their customer journey. Track every conversation, understand how marketing influences live chat and track how much revenue it brings in.
Join 1000s of other marketers who just can’t get enough of Ruler Analytics
“Ruler Analytics allows us to invest in the right channels and create effective campaigns that deliver results for our clients.”
Charlotte Fallon
Embryo
“With Ruler’s data we’re now able to optimise campaigns based on actual won business, as opposed to web conversions.”
Daniel Marshall
Moneypenny
