If you’ve been considering a marketing attribution tool to better report on your marketing impact, then this eBook is for you. Download it to better understand the three core elements of Ruler’s marketing attribution software and how it can support your business.
Why you need Ruler Analytics
COMPANIES MEASURING MARKETING EFFECTIVENESS WITH RULER
Get accurate, complete & actionable insights into marketing performance
Move away from outdated, single-click, 3rd party attribution data and towards a unified marketing measurement methodolody that incorporates granular 1st party attribution data that isn’t biased towards bottom-of-funnel channels, strategic budget planning and automatic optimisation of campaigns based on what’s driving incremental revenue growth.
Evidence marketing effectiveness
Track, attribute and measure ROI from marketing.
Understand how channels, campaigns and content positively impact revenue and which are creating waste.
Make smart budget allocation decisions
Reduce waste and allocate budget to channels and campaigns that drive revenue using our granular ROI and ROAS reporting.
Go beyond last-click attribution
Go beyond last-click attribution in GA4 and CRMs with Ruler’s multi-touch and data-driven attribution. Use attribution models that align with your unique measurement goals.
Predict future outcomes from marketing spend
Link your marketing touchpoints to clicks, leads and sales to prove what does and doesn’t work.
Combine online & offline marketing data
Gain clarity on how high quality leads behave to help optimise campaigns based on value driven metrics.
Measure the impact of upper funnel activities
Uncover hidden TOFU marketing ROI
Track every click, call and conversation driven to your website automatically through our forms, live chat and call tracking integrations.
How Ruler works
Step 1
Track website visitors and touchpoints
Anonymous people visit your website. Ruler allows you to track each visitor across multiple sessions along with marketing variables such as source, channel, campaign and keyword.
Step 2
Match leads to their marketing data
When a user converts into a lead by phone, form or live chat, Ruler will match this new lead to their previous marketing interactions.
Step 3
Close the loop
When your lead converts, Ruler will scrape the revenue data in the CRM and fire it to your preferred marketing analytics tools. It will be attributed to the marketing channels and campaigns that influenced the sale.
In Ruler, you can switch between attribution models to find one that works best for you.
Don’t just subscribe,
partner with us
We work hard to create the best software we can. But we’re also passionate about helping our users grow their agencies.
As well as our software, we provide bespoke training, ongoing support, and all of the tools you need to help grow and succeed.