Lift the bonnet on your leads

Get under the hood and learn what makes your leads tick and convert into sales.

Set your lead tracking to automatic

Forget manually tracking lead volume. With Ruler, your leads will be automatically tracked. And not just that, every touchpoint they have with your website will be tracked too. Track calls, live chat, form submissions and more.

Find what revs your leads’ engines

Not sure which marketing channels and campaigns your customers are coming from? Learn what content is working harder to drive your leads to conversion, and invest more in them for optimised outputs.

Stop wasting time on channels that don’t convert

True visibility of which marketing channels and campaigns are working to drive sales helps you to make data-driven decisions.

You can spend your time working smarter, not harder on the channels that really matter.

We don’t just integrate with your tools; we make them work better.

Get revenue data where you need it most, in over 1,000+ apps

How does Ruler piece together your data?

Track

Track individual & at-scale customer journey insights.

Attribute

Accurately attribute revenue, sales & leads.

Model

Model data and acknowledge the influence of all channels on business outcomes.

Report

Analyse performance & build custom segmented reports.

Forecast

Predict future revenue, ROI and diminishing returns.

Join 1000s of other marketers who just can’t get enough of Ruler Analytics

“Ruler Analytics allows us to invest in the right channels and create effective campaigns that deliver results for our clients.”

Charlotte Fallon
Embryo

“With Ruler’s data we’re now able to optimise campaigns based on actual won business, as opposed to web conversions.”

Daniel Marshall
Moneypenny

Ruler can help to close the loop between leads and revenue