Maximise your marketing and your budget
When you’re in marketing ops, you need to be able to scale marketing without damaging your return on investment.
With attribution, you’ll have all the data you need to make smarter decisions.
Stop reporting on marketing’s potential
What, if instead of asking for a report on impressions, clicks and conversions, you asked for a report that highlights exactly what sales were generated by what channels.
Marketing attribution allows you to close the data gap between sales and marketing meaning you can finally see how marketing impacts your sales.
How Ruler works
Step 1
Track your leads
Anonymous people visit your website from different sources and keywords.
Ruler tracks each visitor across multiple sessions, alongside marketing variables such as source, channel, campaign and keywords.
Step 2
Matching conversions
Once a visitor converts via form submission, phone call or live chat conversation, Ruler matches the real users details with their previous interactions and marketing touchpoints.
Step 3
Integration
The conversion data is sent to your CRM or sales reporting tools alongside marketing data such as channel, source, campaign, keyword and landing page.
Step 4
Close the loop
Upon conversion, revenue is attributed to the channels, campaigns and keywords that influenced it.
The attributed revenue data can also be fired to your marketing reporting tools such as Google Analytics, Google Ads, Facebook Ads and more.
How Ruler can help maximise your resources
With marketing attribution tools like ours, your team can pinpoint which parts of their marketing work, and which parts don’t.
You can see how many leads, and how many sales, marketing is bringing in and identify issues that need troubleshooting.
Or get expert tips here
Join 1000s of other marketers who just can’t get enough of Ruler Analytics
“Ruler Analytics allows us to invest in the right channels and create effective campaigns that deliver results for our clients.”
Charlotte Fallon
Embryo
“With Ruler’s data we’re now able to optimise campaigns based on actual won business, as opposed to web conversions.”
Daniel Marshall
Moneypenny
