Maximise your marketing and your budget
It’s notoriously difficult to get sign off for marketing budget. But it needn’t be.
When your team’s tracking the right metrics and viewing your leads full customer journeys, you can attribute closed revenue back to your marketing. So, you can turn off what’s working and add budget to what is.
Stop sales and marketing working in silo
Why are your sales and marketing teams working separately? By working together, you can understand the quality of your leads, where they’re coming from, and what to do to get more.
Creating a well-oiled machine to churn out high-quality leads isn’t difficult. But if you can’t see how an inbound call results in a sale, then you’ll never be able to optimise your marketing.
How it works
Step 1
Track website visitors and touchpoints
Anonymous people visit your website. Ruler allows you to track each visitor across multiple sessions along with marketing variables such as source, channel, campaign and keyword.
Step 2
Match conversions to marketing data
When a user converts via phone, form or live chat, Ruler will match this conversion to their previous marketing interactions.
Step 3
Match CRM & eCommerce records
Ruler can ingest the revenue data in the CRM or eCommerce platform and send it to your preferred marketing analytics and ad platforms.
Step 4
Attribute revenue to all touchpoints
Revenue is attributed to the marketing channels and campaigns that influenced the sale. In Ruler, you can switch between attribution models to find one that works best for you.
Join 1000s of other marketers who just can’t get enough of Ruler Analytics
“Ruler Analytics allows us to invest in the right channels and create effective campaigns that deliver results for our clients.”
Charlotte Fallon
Embryo
“With Ruler’s data we’re now able to optimise campaigns based on actual won business, as opposed to web conversions.”
Daniel Marshall
Moneypenny
