Go beyond lead volumes
Marketers are great at understanding lead volume. But what about lead generation?
If users are converting in the same way, how do you differentiate them to both understand where they came from, and whether they go on to close into a sale?
How Ruler works
Step 1
Track your leads
Anonymous people visit your website from different sources and keywords. Ruler tracks each visitor across multiple sessions, alongside marketing variables such as source, channel, campaign and keywords
Step 2
Matching conversions
Once a visitor converts via form submission, phone call or live chat conversation, Ruler matches the real users details with their previous interactions and marketing touchpoints.
Step 3
Integration
The conversion data is sent to your CRM or sales reporting tools alongside marketing data such as channel, source, campaign, keyword and landing page.
Step 4
Close the loop
Upon conversion, revenue is attributed to the channels, campaigns and keywords that influenced it.
The attributed revenue data can also be fired to your marketing reporting tools such as Google Analytics, Google Ads, Facebook Ads and more.
How does Ruler piece together your data?
Track
Track individual & at-scale customer journey insights.
Attribute
Accurately attribute revenue, sales & leads.
Model
Model data and acknowledge the influence of all channels on business outcomes.
Report
Analyse performance & build custom segmented reports.
Forecast
Predict future revenue, ROI and diminishing returns.
Join 1000s of other marketers who just can’t get enough of Ruler Analytics
“Ruler Analytics allows us to invest in the right channels and create effective campaigns that deliver results for our clients.”
Charlotte Fallon
Embryo
“With Ruler’s data we’re now able to optimise campaigns based on actual won business, as opposed to web conversions.”
Daniel Marshall
Moneypenny
