First party data platform & integrations

Tracking & conversions

  • First party Tracking & Conversion Tags
  • Form – Standard, Calendly, Typeform, Gravity
  • Phone Call – Dynamic Call Tracking, 3rd party call tracking providers
  • Live Chat – Olark, Drift, Intercom, LiveChatInc, SalesIQ, PureChat
  • Ecommece – Shopify, Woocommerce, BigCommerce, Demandware, Others
  • Offsite – Sales Call, Trade Show, Webinar, Lead Forms
  • Payments – Stripe, Recurly, Chargebee, Xero
  • Google Tag Manager
  • Additional Privacy Options

Analytics Integrations

  • Google Ads
  • Microsoft Ads
  • Facebook Ads
  • TikTok Ads
  • LinkedIn Ads
  • Pinterest Ads
  • Twitter Ads
  • Outbrain
  • Awin
  • Trade Desk
  • Taboola
  • StackAdapt
  • Google Analytics
  • Display & Video 360
  • Others & Bespoke

CRM

  • Salesforce
  • Hubspot
  • Dynamics 365
  • Pipedrive
  • Hubspot
  • Zoho
  • Monday
  • Sugar
  • Capsule
  • Internal Platforms
  • Industry Specific e.g. Proclaim

Martech

  • ActiveCampaign
  • Marketo
  • Klaviyo
  • Eloqua
  • Pardot
  • Marketing Cloud
  • Unbounce

Data warehouse

  • Snowflake
  • Redshift
  • BigQuery
  • AWS – S3, SQS, SNS
  • SQL, SQLServer, PostgreSQL
  • Webhooks
  • Zapier
  • CSV, FTP

BI & dashboards

  • Tableau
  • Looker Studio
  • Power BI
  • Domo
  • Whatagraph


Measurement & Reporting

Multi-touch attribution (MTA)

  • First Click
  • Last Click
  • Time Decay
  • Linear
  • Position Based
  • Data-Driven & Impression

Marketing mix modelling (MMM)

  • Modelled ROAS
  • Online & Offline Channels
  • Diminishing Returns & Predictive Headroom
  • Budget Scenario Planner
  • Campaign Group & Drill Down
  • Forecasting & Scenarios – Initial, Optimised, Efficiency
  • Historical Benchmark

Reporting

  • Channel, Medium, Source (+Custom)
  • Campaign (+Grouping), Keyword, UTM
  • ClickIDs, CookieIDs
  • Device, Browser, OS
  • Bespoke Channel & Campaign Grouping
  • Segmentation – Verticals, Countries etc
  • CRM – Opportunity and Revenue Stages
  • Single Customer View – User journey
  • Cross domain tracking
  • Multiple devices
  • Timezone
  • Currency Conversion
  • Paths

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