Your marketing measurement headaches, solved:

During a demo of Ruler Analytics we will discuss your marketing measurement challenges and demonstrate how to solve them using our industry leading platform: You will will learn how to:

Prove what is working and what isn’t working
Decide where to spend your budget and where to pull back
Evidence the effectiveness of your marketing and channels & campaigns
Multi-touch attribution going beyond Last Click & Google Analytics
Integrate offline touch points and revenue from CRM etc
Model the impact of impression focused channels such as Meta & TikTok

Book a Demo

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How Ruler works

Step 1

Track website visitors and touchpoints

Anonymous people visit your website. Ruler allows you to track each visitor across multiple sessions along with marketing variables such as source, channel, campaign and keyword.

Step 2

Match leads to their marketing data

When a user converts into a lead by phone, form or live chat, Ruler will match this new lead to their previous marketing interactions and fire it to your CRM.

Match leads to marketing - Ruler Analytics

Step 3

Close the loop

When your lead converts, Ruler will scrape the revenue data in the CRM and fire it to your preferred marketing analytics tools. It will be attributed to the marketing channels and campaigns that influenced the sale.

In Ruler, you'll be able to switch between attribution models to find one that works best for you.