Capsule & Ruler Analytics Integration

Overview of integration

Capsule is a Customer Relationship Management application which provides a seamless lead nurturing experience and sleek design. Capsule offers great visibility of all your pipelines, both at a high level and a low level. Every element is easy to annotate label, annotate, and move around.

Key benefits

Sales and marketing data aligned in a single view
Empower sales team with lead intelligence
Evidence the effectiveness of marketing campaigns to drive both leads and revenue
Visibility of impact of marketing activity across the sales cycle
Close the loop between marketing and sales

Key features

TRACK WHERE LEADS ARE COMING FROM

With over 60 marketing variables, Ruler retrieves your customer’s first interactions, including page visits, completed forms, keywords and phone call sources.

OPTIMISE CAMPAIGN EFFICIENCY

Trace back your revenue per customer to the lead generating channels. You will be able to map a specific revenue figure for your marketing campaigns. Use this information to invest into the most profitable ones and divest from the others.

EVIDENCE MARKETING IMPACT

With a clear revenue figure per marketing campaign, you will be able to clearly state the impact that your digital marketing strategy has over the overall success of your sales process.