Guide to Lead Generation & Tracking

Are you struggling to drive high-quality leads for your business?

You're not alone.

With this guide, you'll learn how to accurately track your lead value so you can make data-driven decisions to bring in more revenue through your leads.

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Automatically reveal which marketing channels drive the best leads

Ruler Analytics makes it easy to track customer journeys and match closed revenue to the source.
Make data-driven decisions by integrating your website, your CRM and your marketing apps to view the data you need, where you need it most.

Track

Track every click, call and conversation driven to your website automatically through our forms, live chat and call tracking integrations

Evidence

Evidence the effectiveness of your campaigns via a single source of truth of your customer’s buying journey

Optimise

Gain clarity on how high quality leads behave to help optimise campaigns based on value driven metrics

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Step 1

Track website visitors and touchpoints

Anonymous people visit your website. Ruler allows you to track each visitor across multiple sessions along with marketing variables such as source, channel, campaign and keyword.

Step 2

Match leads to their marketing data

When a user converts into a lead by phone, form or live chat, Ruler will match this new lead to their previous marketing interactions and fire it to your CRM.

Match leads to marketing - Ruler Analytics

Step 3

Close the loop

When your lead converts, Ruler will scrape the revenue data in the CRM and fire it to your preferred marketing analytics tools. It will be attributed to the marketing channels and campaigns that influenced the sale.

In Ruler, you'll be able to switch between attribution models to find one that works best for you.

Track offline conversions without the headache

Do you struggle to track your offline conversions? While you can track lead generation, you can't get visibility of how your offline leads progress.

With Ruler, you can track each and every touchpoint for every single lead.

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