Conversion path

A conversion path is a process where an anonymous website visitor becomes a known lead. Conversion paths are built using a content offer such as a downloadable guide or ebook. By providing strong content that is of value to your visitor, you can offer the content to them in exchange for their contact details. And that’s it, conversion path completed! 

By designing strong content in the early stages of the buyer’s journey, you can create demand and from there, create leads.